Fernwood Coffee
Your first bag ships Thursday. Here's what's in it.
AGrade A. Excellent.
Confirms the order before it sells anything else.
A brighter inbox starts here
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Browse thousands of marketing emails from real brands, each one graded and explained.
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Northwind Supply
The jacket that hates November
A+Grade A+. Excellent.One product, one claim, one button.
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Leads with the reader's problem, not the product.
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B+Grade B+. Strong.Names the gap instead of pretending it isn't there.
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AGrade A. Excellent.Date, time and time zone in the subject line.
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Your order's out for delivery
A-Grade A-. Excellent.Status first, cross-sell a distant second.
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Still thinking about the cast iron?
AGrade A. Excellent.Shows the exact pan, not a generic reminder.
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Three weekend fares under $120, this week only
BGrade B. Strong.The offer, the limit and the deadline in eleven words.
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Step 2 of 3: connect one account
AGrade A. Excellent.Asks for exactly one action and says how long it takes.
The Longread
Five stories worth your Sunday
B+Grade B+. Strong.Scannable sections, each with a one-line reason to click.
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Welcome in. Here's what happens next.
A-Grade A-. Excellent.Sets expectations for the next three emails up front.
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B+Grade B+. Strong.Names who it's for in the first sentence.
These cards are placeholders while the gallery is being curated. The brands, subject lines, grades and layouts shown are invented, not real sends.
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The same rubric every email in the gallery is graded on, from subject line to deliverability.
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A score out of 100, a letter grade, the inbox tab it's likely to land in, and specific notes on what to change.
The twelve categories: Subject line · Preview text · Sender · Copy · CTA · Personalization · Layout · Images · Mobile · Accessibility · Links · Deliverability
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Pasted
<table role="presentation" width="600"> <tr><td class="hero"> <h1>Your fall lineup is here</h1>…
87/ 100
B+Grade B+. Strong.
Overall gradeStrong email.
A few things could make it even better.
Likely destination
Primary
Needs attention
Your CTA competes with two secondary links.CTA
Preview text repeats the subject line instead of adding context.Preview text
The opening paragraph is difficult to scan on mobile.Copy
Sample report, shown to illustrate the tool.
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